Maren Wunderlich
About
Maren Wunderlich has authored 6 papers that have received a total of 693 indexed citations.
This includes 5 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Franchising Strategies and Performance (3 papers). Maren Wunderlich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Franchising Strategies and Performance (3 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Maren Wunderlich's co-authors include Heiner Evanschitzky, Christopher Groening, Vikas Mittal, Florian von Wangenheim and Gianfranco Walsh and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Service Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Marina Freudzon are co-authored with Top journals papers by Saeida Saadat are published in Top fields papers by Daniel M. Warthen are about Top authors papers by Edward H. Yonemoto are co-authored with Top journals papers by Donald M. Johnson are published in Top countries impacted by papers by Myeonghyeon Cho Top journals papers by Kyu Jun Lee are published in Top fields papers by Carsten F. Rundsten are about