María Sicilia Piñero

37 papers and 1.2k indexed citations i.

María Sicilia Piñero has authored 37 papers that have received a total of 1.2k indexed citations. This includes 29 papers in Sociology and Political Science, 20 papers in Marketing and 12 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (12 papers). María Sicilia Piñero is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (12 papers) and collaborates with scholars based in Spain, Chile and United States. María Sicilia Piñero's co-authors include Manuela López, Salvador Ruíz de Maya, Mariola Palazón, Elena Delgado‐Ballester and Peeter W.J. Verlegh and has published in prestigious journals such as Journal of Business Research, International Journal of Molecular Sciences and Appetite