Mariola Palazón

19 papers and 513 indexed citations i.

Mariola Palazón has authored 19 papers that have received a total of 513 indexed citations. This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (4 papers). Mariola Palazón is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in Spain, Colombia and Chile. Mariola Palazón's co-authors include Elena Delgado‐Ballester, María Sicilia Piñero, Manuela López, Augusto Rodríguez Orejuela and Salvador Ruíz de Maya and has published in prestigious journals such as Appetite, European Journal of Marketing and Psychology and Marketing