Maria Vernuccio
About
Maria Vernuccio has authored 24 papers that have received a total of 389 indexed citations.
This includes 20 papers in Marketing, 19 papers in Sociology and Political Science and 5 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (8 papers). Maria Vernuccio is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (8 papers) and collaborates with scholars based in Italy, Spain and France. Maria Vernuccio's co-authors include Alberto Pastore, Maja Šerić, Camilla Barbarossa, Margherita Pagani and Alessandra Cozzolino and has published in prestigious journals such as Journal of Retailing and Consumer Services, European Management Journal and Journal of Product & Brand Management.
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