Marian Makkar
About
Marian Makkar has authored 12 papers that have received a total of 423 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 3 papers in Clinical Psychology. The topics of these papers are Sharing Economy and Platforms (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Economy and Work Transformation (3 papers). Marian Makkar is often cited by papers focused on Sharing Economy and Platforms (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Economy and Work Transformation (3 papers) and collaborates with scholars based in Australia, New Zealand and Canada. Marian Makkar's co-authors include Sheau Fen Yap, Weng Marc Lim, Halimin Herjanto, Russell W. Belk and Carlos Díaz Ruiz and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services
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