Mariëlle E. H. Creusen
About
Mariëlle E. H. Creusen has authored 10 papers that have received a total of 782 indexed citations.
This includes 8 papers in Marketing, 4 papers in Social Psychology and 3 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Color perception and design (3 papers) and Service and Product Innovation (2 papers). Mariëlle E. H. Creusen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Color perception and design (3 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in The Netherlands, United States and Iceland. Mariëlle E. H. Creusen's co-authors include Jan Schoormans, Robert W. Veryzer, Gerda Gemser, K. Scott Swan and Erik Jan Hultink and has published in prestigious journals such as Journal of Product Innovation Management, European Journal of Marketing and International Journal of Research in Marketing.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Susan Colburn Breakdown of academic impact, for papers by Shane Weber Breakdown of academic impact, for papers by Adam Gromley Breakdown of academic impact, for papers by Manojkumar Poonoth Breakdown of academic impact, for papers by Anna Schembari Breakdown of academic impact, for papers by Dwayne Proctor Breakdown of academic impact, for papers by Sana Bellili Breakdown of academic impact, for papers by J. Findlater