Marjorie J. Caballero
About
Marjorie J. Caballero has authored 14 papers that have received a total of 459 indexed citations.
This includes 11 papers in Marketing, 5 papers in Experimental and Cognitive Psychology and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (4 papers). Marjorie J. Caballero is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States. Marjorie J. Caballero's co-authors include Charles S. Madden, William M. Pride, Lawrence B. Chonko, Roger Dickinson and Paul Solomon and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Advertising.
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