Mark Brown
About
Mark Brown has authored 22 papers that have received a total of 767 indexed citations.
This includes 13 papers in Sociology and Political Science, 9 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Sport and Mega-Event Impacts (5 papers) and Digital Marketing and Social Media (5 papers). Mark Brown is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Sport and Mega-Event Impacts (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Australia, New Zealand and Germany. Mark Brown's co-authors include Nigel Kenneth Pope, Frank Alpert, Udo Gottlieb, Kevin E. Voges and Judy Drennan and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Journal of Product & Brand Management
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