Mark Kilgour
About
Mark Kilgour has authored 15 papers that have received a total of 387 indexed citations.
This includes 9 papers in Experimental and Cognitive Psychology, 8 papers in Marketing and 7 papers in Sociology and Political Science. The topics of these papers are Creativity in Education and Neuroscience (9 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mark Kilgour is often cited by papers focused on Creativity in Education and Neuroscience (9 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in New Zealand, Australia and United States. Mark Kilgour's co-authors include Scott Koslow, Sheila L. Sasser, Roy Larke, Surej P. John and Douglas West and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Advertising and International Journal of Physical Distribution & Logistics Management.
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