Sheila L. Sasser
About
Sheila L. Sasser has authored 16 papers that have received a total of 604 indexed citations.
This includes 11 papers in Experimental and Cognitive Psychology, 11 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Creativity in Education and Neuroscience (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (5 papers). Sheila L. Sasser is often cited by papers focused on Creativity in Education and Neuroscience (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, New Zealand and Australia. Sheila L. Sasser's co-authors include Scott Koslow, Mark Kilgour, Edward A. Riordan, Edith G. Smit and Hugh M. Cannon and has published in prestigious journals such as Journal of Advertising, Journal of Consumer Marketing and Journal of Advertising Research
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