Mark Ligas

12 papers and 436 indexed citations i.

Mark Ligas has authored 12 papers that have received a total of 436 indexed citations. This includes 9 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 1 paper in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (6 papers). Mark Ligas is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in United States. Mark Ligas's co-authors include Arjun Chaudhuri, Robin A. Coulter, June Cotte and Christy Ashley and has published in prestigious journals such as Journal of Retailing, Psychology and Marketing and Journal of Retailing and Consumer Services