Mark R. Gleim
About
Mark R. Gleim has authored 21 papers that have received a total of 1.5k indexed citations.
This includes 18 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (7 papers) and Sharing Economy and Platforms (7 papers). Mark R. Gleim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (7 papers) and Sharing Economy and Platforms (7 papers) and collaborates with scholars based in United States, India and China. Mark R. Gleim's co-authors include Stéphanie Lawson, Jeffery S. Smith, J. Joseph Cronin, Jennifer Stevens and Alexander Davidson and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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