Marta Flavián

11 papers and 566 indexed citations i.

Marta Flavián has authored 11 papers that have received a total of 566 indexed citations. This includes 8 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Marta Flavián is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Spain and Portugal. Marta Flavián's co-authors include Daniel Belanche, Luis V. Casaló, Sergio Ibáñez‐Sánchez, Sergio Barta and Sandra María Correia Loureiro and has published in prestigious journals such as Journal of Business Research, Journal of Environmental Management and Sustainability