Martin Faßnacht
About
Martin Faßnacht has authored 48 papers that have received a total of 1.6k indexed citations.
This includes 19 papers in Marketing, 18 papers in Organizational Behavior and Human Resource Management and 11 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Retail Behavior Studies (9 papers). Martin Faßnacht is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in Germany, United States and Poland. Martin Faßnacht's co-authors include Michael C. Kreißl, Christian Homburg, Stefanie Hahner, Andreas Schirbel and Matthias Kroiß and has published in prestigious journals such as Journal of Marketing, The Journal of Clinical Endocrinology & Metabolism and Journal of Business Research
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