Marvin E. Goldberg

63 papers and 3.4k indexed citations i.

Marvin E. Goldberg has authored 63 papers that have received a total of 3.4k indexed citations. This includes 19 papers in Marketing, 10 papers in Sociology and Political Science and 9 papers in Physiology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Smoking Behavior and Cessation (8 papers) and Media, Gender, and Advertising (7 papers). Marvin E. Goldberg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Smoking Behavior and Cessation (8 papers) and Media, Gender, and Advertising (7 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Marvin E. Goldberg's co-authors include Gerald J. Gorn, Lynn T. Kozlowski, Berwood Yost, Janine L. Pillitteri and Merle K. Loken and has published in prestigious journals such as Journal of Marketing, Child Development and Journal of Marketing Research.