Mary C. Gilly
About
Mary C. Gilly has authored 63 papers that have received a total of 6.3k indexed citations.
This includes 29 papers in Marketing, 20 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (10 papers). Mary C. Gilly is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States, Norway and Malaysia. Mary C. Gilly's co-authors include Mary Wolfinbarger, John L. Graham, Samantha N. N. Cross, Hope Jensen Schau and W. B. Stevenson and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research
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