Mary M. Long
About
Mary M. Long has authored 21 papers that have received a total of 669 indexed citations.
This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers). Mary M. Long is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States and China. Mary M. Long's co-authors include Leon G. Schiffman, Charles A. McMellon, Larry Chiagouris, J. David Lichtenthal and Dennis Sandler and has published in prestigious journals such as Journal of Business Research, Obstetrics and Gynecology and Industrial Marketing Management
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