Matthew O’Brien
About
Matthew O’Brien has authored 19 papers that have received a total of 1.4k indexed citations.
This includes 12 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (3 papers). Matthew O’Brien is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in United States, Latvia and India. Matthew O’Brien's co-authors include Robert F. Lusch, Stephen L. Vargo, Soyeon Shim, Kathy Pezdek and David A. Griffith and has published in prestigious journals such as Journal of Business Research, Expert Systems with Applications and Journal of the Academy of Marketing Science
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