Maud Herbert
About
Maud Herbert has authored 17 papers that have received a total of 287 indexed citations.
This includes 14 papers in Marketing, 7 papers in Tourism, Leisure and Hospitality Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (7 papers) and Consumer Retail Behavior Studies (6 papers). Maud Herbert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in France, Réunion and Germany. Maud Herbert's co-authors include Nil Özçağlar–Toulouse, Amina Béji‐Bécheur, Joonas Rokka, Isabelle Robert and Isabella Soscia and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Marketing Management
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Jae-Hwan Nam are published in Top fields papers by Clint D. W. Brooks are about Top authors papers by Daniel B. Larach are co-authored with Top journals papers by Julian Donaubauer are published in Top authors papers by K Taudorf are co-authored with Top authors papers by Irene Naigaga are co-authored with Top countries impacted by papers by Ibrar Anjum Top countries impacted by papers by Carlos Matheus Rodrigues de Oliveira