Michael McCarthy

70 papers and 991 indexed citations i.

Michael McCarthy has authored 70 papers that have received a total of 991 indexed citations. This includes 13 papers in Marketing, 13 papers in Economics and Econometrics and 8 papers in General Health Professions. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers) and Digital Marketing and Social Media (5 papers). Michael McCarthy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, Canada and France. Michael McCarthy's co-authors include Timothy B. Heath, Sandra Milberg, David L. Mothersbaugh, Jack G. Copeland and Gangseog Ryu and has published in prestigious journals such as The Lancet, Journal of Marketing and Journal of Consumer Research.