Michael McCarthy

70 papers and 997 indexed citations i.

About

Michael McCarthy has authored 70 papers that have received a total of 997 indexed citations. This includes 13 papers in Marketing, 13 papers in Economics and Econometrics and 8 papers in General Health Professions. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers) and Digital Marketing and Social Media (5 papers). Michael McCarthy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Michael McCarthy's co-authors include Timothy B. Heath, Sandra Milberg, David L. Mothersbaugh, Jack G. Copeland and Gangseog Ryu and has published in prestigious journals such as The Lancet, Journal of Marketing and Journal of Consumer Research.

In The Last Decade

Fields of papers published by Michael McCarthy

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Michael McCarthy

Since Specialization
Citations
Rankless by CCL
2025