Michel Ballings
About
Michel Ballings has authored 20 papers that have received a total of 919 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 4 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (11 papers), Customer churn and segmentation (6 papers) and Consumer Market Behavior and Pricing (5 papers). Michel Ballings is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer churn and segmentation (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in Belgium, United States and United Kingdom. Michel Ballings's co-authors include Dirk Van den Poel, Matthias Bogaert, Neeraj Bharadwaj, P. A. Naik and Kelly Hewett and has published in prestigious journals such as Journal of Marketing, European Journal of Operational Research and Expert Systems with Applications
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