Michelle L. Roehm
About
Michelle L. Roehm has authored 28 papers that have received a total of 1.1k indexed citations.
This includes 20 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Market Behavior and Pricing (6 papers). Michelle L. Roehm is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, Russia and Latvia. Michelle L. Roehm's co-authors include Harper A. Roehm, Alice M. Tybout, Michelle D. Steward, Michael K. Brady and James A. Narus and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science
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