Mignon Reyneke
About
Mignon Reyneke has authored 8 papers that have received a total of 243 indexed citations.
This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Wine Industry and Tourism (2 papers). Mignon Reyneke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Wine Industry and Tourism (2 papers) and collaborates with scholars based in Sweden, United States and South Africa. Mignon Reyneke's co-authors include Leyland Pitt, Elsamari Botha, Pierre Berthon and Michael Parent and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Brand Management and International Journal of Wine Business Research
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Janani Jayanthan are about Top fields papers by A. Pavez are about Top fields papers by D. C. Knezevici are about Top journals papers by Muhammad Saeed are published in Top fields papers by Rebecca Peterson are about Top authors papers by Edward Martinez are co-authored with Top journals papers by Frederick A. Kosinski are published in Top countries impacted by papers by Wenjia Jasmine Ruan