Mignon Reyneke

8 papers and 243 indexed citations i.

Mignon Reyneke has authored 8 papers that have received a total of 243 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Wine Industry and Tourism (2 papers). Mignon Reyneke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Wine Industry and Tourism (2 papers) and collaborates with scholars based in Sweden, United States and South Africa. Mignon Reyneke's co-authors include Leyland Pitt, Elsamari Botha, Pierre Berthon and Michael Parent and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Brand Management and International Journal of Wine Business Research