Mika Yrjölä

25 papers and 410 indexed citations i.

Mika Yrjölä has authored 25 papers that have received a total of 410 indexed citations. This includes 16 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 8 papers in Strategy and Management. The topics of these papers are Consumer Retail Behavior Studies (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mika Yrjölä is often cited by papers focused on Consumer Retail Behavior Studies (11 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Finland, Australia and United States. Mika Yrjölä's co-authors include Hannu Saarijärvi, Johanna Joensuu, Timo Rintamäki, Hannu Kuusela and Mark T. Spence and has published in prestigious journals such as Journal of Cleaner Production, Journal of Retailing and Consumer Services and International Journal of Physical Distribution & Logistics Management