Minwoo Lee

70 papers and 1.1k indexed citations i.

Minwoo Lee has authored 70 papers that have received a total of 1.1k indexed citations. This includes 34 papers in Sociology and Political Science, 26 papers in Marketing and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (31 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Minwoo Lee is often cited by papers focused on Digital Marketing and Social Media (31 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in United States, South Korea and Canada. Minwoo Lee's co-authors include Ki‐Joon Back, Miyoung Jeong, Kyung Young Lee, Seonjeong Lee and Jongseo Lee and has published in prestigious journals such as Tourism Management, IEEE Access and Journal of Travel Research