Minxue Huang

36 papers and 606 indexed citations i.

Minxue Huang has authored 36 papers that have received a total of 606 indexed citations. This includes 20 papers in Sociology and Political Science, 15 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Minxue Huang is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in China, Hong Kong and United States. Minxue Huang's co-authors include Alex S.L. Tsang, Nan Zhou, Yuanyuan Zhou, Xiaoling Li and Junyun Liao and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.