Minxue Huang

37 papers and 630 indexed citations i.

Minxue Huang has authored 37 papers that have received a total of 630 indexed citations. This includes 20 papers in Sociology and Political Science, 16 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (10 papers). Minxue Huang is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in China, Hong Kong and United States. Minxue Huang's co-authors include Alex S.L. Tsang, Nan Zhou, Junyun Liao, Xiaoling Li and Yuanyuan Zhou and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.