Mira Lee
About
Mira Lee has authored 53 papers that have received a total of 1.4k indexed citations.
This includes 23 papers in Sociology and Political Science, 15 papers in Marketing and 7 papers in Information Systems. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (7 papers). Mira Lee is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in South Korea, United States and China. Mira Lee's co-authors include Elizabeth Taylor Quilliam, Seounmi Youn, Mikyoung Kim, Hyun Ju Jeong and Hye‐Jin Paek and has published in prestigious journals such as Journal of Business Research, Journal of Ethnopharmacology and International Journal of Nursing Studies
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