Monroe M. Bird
About
Monroe M. Bird has authored 18 papers that have received a total of 753 indexed citations.
This includes 6 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Quality and Supply Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Monroe M. Bird is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Quality and Supply Management (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Monroe M. Bird's co-authors include M. Joseph Sirgy, Tao Gao, Edward R. Clayton, Laurence J. Moore and A. S. C. Ehrenberg and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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