Morris George
About
Morris George has authored 8 papers that have received a total of 445 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Market Behavior and Pricing (3 papers) and Customer churn and segmentation (3 papers). Morris George is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Market Behavior and Pricing (3 papers) and Customer churn and segmentation (3 papers) and collaborates with scholars based in United States. Morris George's co-authors include Denish Shah, Sandy D. Jap, V. Kumar, Donald R. Lehmann and Dhruv Grewal and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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