Morry Ghingold
About
Morry Ghingold has authored 13 papers that have received a total of 320 indexed citations.
This includes 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (4 papers). Morry Ghingold is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Singapore and Canada. Morry Ghingold's co-authors include Zafar U. Ahmed, Bruce Johnson, David T. Wilson, Xia Yang and Ernest H. Hall and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Consumer Marketing
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