Nadia Zainuddin

21 papers and 559 indexed citations i.

Nadia Zainuddin has authored 21 papers that have received a total of 559 indexed citations. This includes 15 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Service and Product Innovation (13 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Nadia Zainuddin is often cited by papers focused on Service and Product Innovation (13 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Australia, United Kingdom and United States. Nadia Zainuddin's co-authors include Rebekah Russell‐Bennett, Ross Gordon, Rory Mulcahy, Josephine Previte and Leona Tam and has published in prestigious journals such as European Journal of Marketing, Journal of Services Marketing and Journal of Marketing Management