Rory Mulcahy
About
Rory Mulcahy has authored 55 papers that have received a total of 1.2k indexed citations.
This includes 34 papers in Sociology and Political Science, 28 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Service and Product Innovation (11 papers). Rory Mulcahy is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Service and Product Innovation (11 papers) and collaborates with scholars based in Australia, New Zealand and United States. Rory Mulcahy's co-authors include Rebekah Russell‐Bennett, Kate Letheren, Joy Parkinson, Amanda Beatson and Byron Keating and has published in prestigious journals such as PLoS ONE, Renewable and Sustainable Energy Reviews and Journal of Business Research
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