Nam‐Hyun Um

37 papers and 427 indexed citations i.

Nam‐Hyun Um has authored 37 papers that have received a total of 427 indexed citations. This includes 24 papers in Marketing, 20 papers in Sociology and Political Science and 13 papers in Gender Studies. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Media, Gender, and Advertising (10 papers). Nam‐Hyun Um is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Media, Gender, and Advertising (10 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Nam‐Hyun Um's co-authors include Sojung Kim, Yoon Hi Sung, David R. Wilcox, Erica Weintraub Austin and Wei‐Na Lee and has published in prestigious journals such as Sustainability, European Journal of Marketing and Journal of Advertising