Naomi Mandel
About
Naomi Mandel has authored 49 papers that have received a total of 3.7k indexed citations.
This includes 22 papers in Marketing, 15 papers in Social Psychology and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (9 papers) and Consumer Retail Behavior Studies (7 papers). Naomi Mandel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in United States, The Netherlands and Australia. Naomi Mandel's co-authors include Sarah Lichtenstein, Eric J. Johnson, Stephen M. Nowlis, Dirk Smeesters and Andrea C. Morales and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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