Stephen M. Nowlis

39 papers and 3.9k indexed citations i.

Stephen M. Nowlis has authored 39 papers that have received a total of 3.9k indexed citations. This includes 25 papers in Marketing, 17 papers in General Decision Sciences and 9 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (15 papers). Stephen M. Nowlis is often cited by papers focused on Decision-Making and Behavioral Economics (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (15 papers) and collaborates with scholars based in United States, Latvia and France. Stephen M. Nowlis's co-authors include Sarah Lichtenstein, Itamar Simonson, Ravi Dhar, Naomi Mandel and Baba Shiv and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research