Navdeep Athwal

9 papers and 287 indexed citations i.

Navdeep Athwal has authored 9 papers that have received a total of 287 indexed citations. This includes 8 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers). Navdeep Athwal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United Kingdom, Italy and United Arab Emirates. Navdeep Athwal's co-authors include Marylyn Carrigan, Victoria K. Wells, Marian Makkar, Achilleas Boukis and Lloyd C. Harris and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Management Reviews.