Nazlida Muhamad

19 papers and 310 indexed citations i.

Nazlida Muhamad has authored 19 papers that have received a total of 310 indexed citations. This includes 14 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Halal products and consumer behavior (12 papers), Islamic Finance and Banking Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). Nazlida Muhamad is often cited by papers focused on Halal products and consumer behavior (12 papers), Islamic Finance and Banking Studies (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Brunei, Malaysia and Bangladesh. Nazlida Muhamad's co-authors include Dick Mizerski, Haseeb Shabbir, Pramod Iyer and Mohamed Syazwan Ab Talib and has published in prestigious journals such as Psychology and Marketing, British Food Journal and International Journal of Advertising.