Neeru Paharia
About
Neeru Paharia has authored 21 papers that have received a total of 909 indexed citations.
This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Ethics in Business and Education (5 papers) and Environmental Sustainability in Business (5 papers). Neeru Paharia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Ethics in Business and Education (5 papers) and Environmental Sustainability in Business (5 papers) and collaborates with scholars based in United States. Neeru Paharia's co-authors include Anat Keinan, Jill Avery, Silvia Bellezza, Max H. Bazerman and Joshua D. Greene and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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