Neil Granitz
About
Neil Granitz has authored 18 papers that have received a total of 600 indexed citations.
This includes 7 papers in Marketing, 7 papers in Management of Technology and Innovation and 6 papers in Sociology and Political Science. The topics of these papers are Management and Marketing Education (7 papers), Ethics in Business and Education (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Neil Granitz is often cited by papers focused on Management and Marketing Education (7 papers), Ethics in Business and Education (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, Guatemala and Germany. Neil Granitz's co-authors include Chiranjeev Kohli, Stephen K. Koernig, James Ward, Leyland Pitt and Howard P. Forman and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising
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