Nitika Garg
About
Nitika Garg has authored 29 papers that have received a total of 768 indexed citations.
This includes 13 papers in Marketing, 12 papers in Social Psychology and 8 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Emotions and Moral Behavior (8 papers) and Psychology of Moral and Emotional Judgment (7 papers). Nitika Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Emotions and Moral Behavior (8 papers) and Psychology of Moral and Emotional Judgment (7 papers) and collaborates with scholars based in Australia, United States and Spain. Nitika Garg's co-authors include Rahul Govind, J. Jeffrey Inman, Vikas Mittal, Felix Septianto and Jatinder J. Singh and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research
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