Nittaya Wongtada

15 papers and 462 indexed citations i.

Nittaya Wongtada has authored 15 papers that have received a total of 462 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers). Nittaya Wongtada is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in United States and Thailand. Nittaya Wongtada's co-authors include Gillian Rice, Subir Bandyopadhyay, Robert L. Kieschnick, Victor V. Cordell and Shaker A. Zahra and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Marketing and Asia Pacific Journal of Management