Norjaya Mohd Yasin
About
Norjaya Mohd Yasin has authored 21 papers that have received a total of 705 indexed citations.
This includes 14 papers in Organizational Behavior and Human Resource Management, 12 papers in Sociology and Political Science and 12 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Norjaya Mohd Yasin is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in Malaysia, United Kingdom and Saudi Arabia. Norjaya Mohd Yasin's co-authors include Norzalita Abd Aziz, Mahmood Shah, Nor Asiah Omar, Syed Shah Alam and Nik Mohd Hazrul Nik Hashim and has published in prestigious journals such as International Journal of Information Management, Journal of Product & Brand Management and International Journal of Retail & Distribution Management
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