Norman Peng
About
Norman Peng has authored 48 papers that have received a total of 1.4k indexed citations.
This includes 32 papers in Marketing, 25 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers). Norman Peng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in United Kingdom, Taiwan and United States. Norman Peng's co-authors include Annie Chen, Kuang‐Peng Hung, Chris Hackley, Jehn‐Yih Wong and Roland T. Rust and has published in prestigious journals such as Journal of the Academy of Marketing Science, Annals of Tourism Research and Industrial Marketing Management
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