Ofrit Kol

14 papers and 418 indexed citations i.

Ofrit Kol has authored 14 papers that have received a total of 418 indexed citations. This includes 11 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Ofrit Kol is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Israel and Spain. Ofrit Kol's co-authors include Shalom Levy, Sabina Lissitsa, Israel D. Nebenzahl, Yaniv Gvili and Azi Lev‐On and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Journal of Retailing and Consumer Services and British Food Journal