Om Narasimhan

18 papers and 1.5k indexed citations i.

About

Om Narasimhan has authored 18 papers that have received a total of 1.5k indexed citations. This includes 13 papers in Economics and Econometrics, 9 papers in Strategy and Management and 7 papers in Marketing. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Innovation and Knowledge Management (7 papers) and Innovation Diffusion and Forecasting (4 papers). Om Narasimhan is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Innovation and Knowledge Management (7 papers) and Innovation Diffusion and Forecasting (4 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Om Narasimhan's co-authors include George John, Rajesh Chandy, Surendra Rajiv, Shantanu Dutta and Xinlei Chen and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025