Pamela M. Homer

43 papers and 4.8k indexed citations i.

Pamela M. Homer has authored 43 papers that have received a total of 4.8k indexed citations. This includes 22 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Media Influence and Health (9 papers) and Digital Marketing and Social Media (8 papers). Pamela M. Homer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Media Influence and Health (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States and Latvia. Pamela M. Homer's co-authors include Lynn R. Kahle, Sharon E. Beatty, Rajeev Batra, David Moore and J. Jeffrey Inman and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research