Paul Harrigan
About
Paul Harrigan has authored 60 papers that have received a total of 2.6k indexed citations.
This includes 44 papers in Sociology and Political Science, 28 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (41 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Paul Harrigan is often cited by papers focused on Digital Marketing and Social Media (41 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in Australia, United Kingdom and France. Paul Harrigan's co-authors include Geoffrey N. Soutar, Patrick Ibbotson, Sanjit Kumar Roy, Elaine Ramsey and Kristof Coussement and has published in prestigious journals such as Journal of Business Research, Tourism Management and Biological Conservation
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