Paul Michell
About
Paul Michell has authored 31 papers that have received a total of 777 indexed citations.
This includes 11 papers in Marketing, 9 papers in Strategy and Management and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers) and International Business and FDI (4 papers). Paul Michell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (4 papers) and International Business and FDI (4 papers) and collaborates with scholars based in United Kingdom, United States and France. Paul Michell's co-authors include Margaret K. Hogg, Peter Doyle, Mohammed Al-Mossawi, Pete Naudé and James Lynch and has published in prestigious journals such as Journal of Marketing, Journal of Adolescent Health and Industrial Marketing Management
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